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This site usa.zuprevo.com had the following in the web page, "Tildipirosin antibiotic concentraces in bronchial fluids for 21 days and lung tissue for 28 days to prevent and treat BRD in cattle." Our analyzers observed that the webpage stated " One low-volume dose 1 mL100 lbs." The Website also stated " Concentrates in the Lungs for 28 Days. Zuprevo tildipirosin antibiotic an effective new macrolide concentrates in the lungs for 28 days. And in bronchial fluid for 21 days. For the treatment of bovine respiratory disease BRD. The Benefits of Using Zuprevo. Lasts 28 days in the lungs for optimal efficacy." The website's header had Zuprevo antibiotic as the most important keyword. It was followed by Tildipirosin, Macrolides, and Bovine Respiratory Disease which isn't as ranked as highly as Zuprevo antibiotic. The next words the site used was BRD. BRD treatment was also included but could not be understood by search engines.